myCargill's Reorder Experience
myCargill is Cargill’s Self-Service Customer Portal. Users have access to features such as; placing orders, viewing contracts, downloading technical documents, viewing market data, and more.
E-Commerce
B2B
Database
Systems Thinking
Research
Problem
Qualitative feedback analysis has indicated that the incorporation of a "reorder" button would be a value-add for our customer.
Solution
Design a user-experience that includes a reorder button. Build a component that seamlessly integrates into existing UI.
User flow alignment to existing API data architecture.
Challenges
Working with an existing API, I needed to retrofit the new reorder experience into the current data architecture. This endeavor presented considerable difficulties, particularly when accounting for all conceivable use cases.
- What if a user already has something in their cart?
- What if the product is no longer avilable?
- What if one product on the order is available and another is not?
- What if one product is shipped via rail, and the other shipped via truck?
User is shown a list of products no longer available in this order.
Impact
The realized value stemming from the reorder experience effectively benefits both users and stakeholders alike. Users experience efficiency gains by expediting consistent order placement, thereby driving increased revenue for the business. Quantifying the utilization of the reorder button posed challenges due to the absence of historical data. Nevertheless, the substantial upsurge in usage is unsurprising. By monitoring click rates, we can deduce that this feature has contributed to generating a substantial revenue increase, amounting to hundreds of thousands.
Learnings
In summation, I successfully orchestrated the complete integration of a novel "reorder" feature, capitalizing on the existing data architecture and conducting an exhaustive assessment of qualitative and quantitative insights from users and customers. This integration yielded a notable value enhancement for stakeholders, resulting in a remarkable increase of 300% in additional orders between the fiscal years 2022 and 2023.
